COLLABORATE WITH ETHAN ABITZ

I work with outdoor, lifestyle, and home brands that share a love for nature, thoughtful design, and a more intentional way of living. My work is about telling those stories honestly, through photo and video that feels true to the product and the world it lives in, from forest to cabin.

If that sounds like your brand, let's create something meaningful together.

LET’S WORK TOGETHER

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BRANDS I'VE LOVED WORKING WITH
Black and white illustration of a city skyline at sunrise, with tall buildings and a bridge in the background.
Black and white Birkenstock logo with the brand name in large letters.
Black background with the word 'Blessed' written in cursive white text.
Black background with a white circular saw blade and the word "Dickies" in bold white text across the center.
Black text reading 'fresh' on a white background, written in a script font.
Stylized logo of the word 'Vnello' in black with thin, curved lines forming each letter.
Orvis logo in black text on a white background.
Black logo with a stylized dog and the text "AVOCADO" underneath.
Will+Bear logo with text.
The Airbnb logo in black and white.
Black silhouette of a horse and rider jumping over a fence against a white background.
Birkenstock logo in black text on a white background.
Black logo with the words 'Shindig' in cursive font.
Black background with white text that reads "Dickies" and features a stylized horseshoe logo.
Black text on a white background that reads "Lash"
The word 'Vrybo' written in black stylized, striped font on a white background.
Black background with the text 'ORVIS' displayed prominently in the center.
Black logo with stylized geometric shapes and the text 'AVOCADO' in black capital letters.
Modern wooden house with large glass windows, wood storage, and a woodpile on a deck, surrounded by trees and greenery during sunset.
Two pairs of feet, one with green socks and one with brown socks, sticking out from a bed on top of a mattress labeled "AVOCADO Green Mattress." The mattress is on a wooden bed frame, and behind it is a beige wall with a landscape black-and-white pic
A group of people gathered around a campfire in a forest, some playing guitar and others sitting and chatting, with tents set up in the background, sunlight filtering through the trees.
A man wearing sunglasses, a black hat backwards, and a beige shirt stands at a workbench using a power saw. The workbench has wood and tools, and he's focused on his work. There's a window and green trees outside, and part of a building under constru
A cozy outdoor scene by a lake during autumn with a small fire pit on a wooden deck, a patterned blanket on a metal chair, a stack of firewood, a blanket, and a background of fall trees and a house reflecting in the water.
A man with long hair and a beard, wearing a beige jacket, gray pants, and a baseball cap, leaning against a tree by a river in a forest with fall foliage.
Person in a beige hoodie holding a black travel mug with mountain and forest design, sun shining in the background, outdoors during sunset.
A man with long hair and tattoos, wearing a cowboy hat and white t-shirt, sitting on a log by a river in a forest, holding a glass of whiskey and a bottle of whiskey with a vintage label. There is a backpack at his feet.
Close-up of a person holding work boots, with a tattooed arm, wearing blue jeans and a watch. The person is outdoors near a body of water, with trees and grass in the background.
People sailing on a boat in a foggy body of water, with visible sails and wooden mast, two women seated on the boat's deck and a man standing.
View of a card game being played on a table with a deck of cards, a mug, and a small wooden boat. In the background, a pair of sneakers is on the floor near a trash bin. One person is holding a fan of playing cards.

Ethan Abitz is a Vermont-based travel photographer and content creator who has been pursuing his craft full-time since 2019.

His years of road-tripping across the U.S. and exploring destinations worldwide have shaped his unique style and authentic voice. Ethan's work captures the beauty of both grand landscapes and intimate moments, drawn from his connection to nature and adventure. Between building a cabin on his land in Vermont and his travels, he balances a love for the outdoors with intentional living, collaborating with like-minded brands to create organic, engaging content that inspires others to embrace creativity, adventure, and a life well-lived.

A man with long hair and tattoos taking a selfie in a mirror while holding a camera, standing in a room with chairs and a table.

SPOTLIGHT PROJECTS

Lincoln

Dickies

Birkenstock

L.L. Bean

A black car is driving down a narrow dirt and gravel forest path covered with fallen autumn leaves on both sides, surrounded by tall trees with orange, yellow, and green foliage.
A diagram showing the five stages of grief in a stepwise flowchart.

Lincoln Ambassador - Content Creation and Social Media Promotion for the 2025 Lincoln Navigator

I partnered with the Lincoln to bring the 2025 Navigator to life through authentic, lifestyle-driven content. Rather than traditional ads, the work shows the Navigator the way it's actually lived with, woven naturally into travel, adventure, and the quiet moments in between. Through organic photo and video across social, the goal was to capture the vehicle in a way that feels real and true to the places it can take you.

A man wearing sunglasses, a black backward cap, a beige button-up shirt, and black pants is using a circular saw to cut a piece of wood on a work table. Behind him is a mirror reflecting part of the room and outdoors trees, with a house under construction visible in the background.
Black background with a white illustration of a belt and buckle surrounding the text "Dickies" in bold white font.

Fall 2025 Content Creation and Instagram Promotion for their TradeBuilt Line

I partnered with Dickies to put their TradeBuilt line to the test on my cabin build. Across Fall 2025, I created photo and video for Instagram that captured the gear in real working conditions, highlighting its durability and feel while documenting the honest, hands-on process of building something myself.

A cozy living room with a wood-burning stove in front of a tiled hearth, with a pair of tan slippers on the floor and a woven rug nearby. There's a stack of firewood in a metal bin to the right, a bookshelf with books to the left, and a glass door in the background with a warm glow.
Birkenstock logo with black text on a white background

Holiday UGC campaign, shot entirely on 35mm film

Leaning into the warmth and nostalgia that film naturally brings, I captured Birkenstock's cozy shearling clogs and other winter styles in real-life moments at home: slow mornings, the glow of the wood stove, and the quiet comfort of the season. The result felt less like an ad and more like a memory.

A person standing on the deck of a sailboat, holding the rigging, with two women seated in front of him, a body of water and overcast sky in the background.
The word "Lashem" written in black cursive font on a white background.

Summer 2025 Content Creation and Instagram Promotion

A cinematic take on a New England summer, hazy mornings on the water, wool and weathered wood, the slow pace of the season. I leaned into that Maine state of mind, the way life should be, capturing the brand as a way of living rather than a product. It plays more like a short film than a campaign.

A woman walking on a forest trail covered with fallen autumn leaves, surrounded by trees with yellow and orange foliage, and rocks along the forest edge, in a scenic fall landscape.
A person sitting in a wooden chair, reading a magazine and drinking from a mug in a cozy living room with a vaulted wooden ceiling, a beige sofa, and potted plants.

Let's make something meaningful

Whether it's a single shoot or an ongoing partnership,
I'd love to hear what you're building

Get in touch
A person wearing a red and black plaid shirt with tattoos on their hands is tying a rope around firewood logs outdoors. A bottle of Tincture whiskey is placed near the firewood on the grass.